We’ll cover features specific to the platform and teach you how to optimize your campaigns to achieve the best results with your ads. In this guide, you'll discover how to begin advertising on Google. Little wonder then that Google Ads has become increasingly popular among businesses across all industries. By following these steps, you can use Reach Planner to create a successful display campaign.It's no secret that these days, the stronger and more focused your paid campaigns are, the more clicks you generate - leading to a greater probability of obtaining new customers. Using Reach Planner can help you plan and optimize your display campaigns more effectively by giving you a better understanding of your potential reach and frequency. Once you’re happy with your campaign plan, you can download it as a CSV file or save it to your Google Ads account. If you’re not satisfied with the estimated reach and frequency of your campaign, you can optimize it by adjusting your targeting options, budget, or ad formats. You can review these metrics to see how many people your campaign will reach and how often they will see your ads. Reach Planner will provide you with estimated reach and frequency metrics for your campaign. Step 4: Review your estimated reach and frequency You can also set your campaign budget and ad format preferences. Next, define your target audience by selecting demographic and interest targeting options. Once you’re in Reach Planner, choose the campaign parameters you want to work with, such as the target location, language, devices, and bidding strategy. Then, click on “Reach Planner” under the “Planning” section. To access Reach Planner, log in to your Google Ads account and click on the “Tools & Settings” menu. Here are the steps you can take to use Reach Planner to plan for display campaigns: Google Ads Reach Planner is a powerful tool that helps you plan and optimize your display campaigns.
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